To compete with Facebook and Google, publishers step up their ad-targeting game - Digiday
Publishers are taking steps to get more personal with advertising, embracing technology that helps them compete with Facebook and Google for ad dollars.
http://digiday.com/publishers/advertisingweek2015-how-major-publishers-are-trying-to-target-ads-just-like-facebook-does/?utm_content=21753985&utm_medium=social&utm_source=linkedin
digiday.com
Who really is the competitor anymore, if we are able to create better ad targeting by learning from each other?
To compete with Facebook and Google, publishers step up their ad-targeting game - Digiday
Publishers are taking steps to get more personal with advertising, embracing technology that helps them compete with Facebook and Google for ad dollars. http://digiday.com/publishers/advertisingweek2015-how-major-publishers-are-trying-to-target-ads-just-like-facebook-does/?utm_content=21753985&utm_medium=social&utm_source=linkedin