Aller Median tuottama asiantuntijasivusto digiliiketoiminnasta, markkinoinnista, mediasta, sisällöistä, teknologiasta ja työelämästä.

It's easier to tell something interesting to a person you know, than to a complete stranger. It's great that companies start understanding this and putting time and effort in engaging with customers throughout the customer journey, instead of focusing solely on the purchase phase.