How Aller Media Finland unlocked the value of data-for-profit
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
fipp.com
The think tank Data Masters comprise of the most experienced business leaders in Finland and they aim to find solutions to some of the data recovery hurdles and also study new opportunities that can be created by data analysis. “Data Masters want to share information and help Finnish companies to find new competitive advantages in data.”
How Aller Media Finland unlocked the value of data-for-profit
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.