Aller Median tuottama asiantuntijasivusto digiliiketoiminnasta, markkinoinnista, mediasta, sisällöistä, teknologiasta ja työelämästä.

A website has to be used by very different kind of people and therefore its design and UX should be accessible and easy to understand. Web design must follow both creativity and logic if it wants to be innovative yet simple to use. In fact, this is valid for anything in the world. Think of Apple: innovative, easy to use. To make its products they have a deep understanding of human behaviour, yet they are very creative and innovative.