Aller Median tuottama asiantuntijasivusto digiliiketoiminnasta, markkinoinnista, mediasta, sisällöistä, teknologiasta ja työelämästä.

Podcasts are a complete new and fertile ground into which brands can plant their seeds. An ad read by a host is way more personal than your usual jingle. I don't think it'll be a game changer in advertising, but it can be of big impact for those who arrive first and tap into the biggest podcasts.