The Future of News Is Not an Article
In May of this year, Facebook announced Facebook Instant Articles, its foray into innovating the Facebook user experience around news reading. A month later, Apple introduced their own take with their Apple News app, which allows “stories to be specially formatted to look and feel like articles taken from publishers’ websites while still living inside Apple’s app”. There has been plenty of discussion about what these moves mean for the future of platforms and their relationship with publishers.
But platform discussions aside, let’s examine a fundamental assumption being made here: both Facebook and Apple, who arguably have a huge amount of power to shape what the future of news looks like, have chosen to focus on a future that takes the shape of an article. The form and structure of how news is distributed hasn’t been questioned, even though that form was largely developed in response to the constraints of print (and early web) media.