Aller Median tuottama asiantuntijasivusto digiliiketoiminnasta, markkinoinnista, mediasta, sisällöistä, teknologiasta ja työelämästä.

Report by Reuters Institute says local media remains a highly trusted source of news and publishers are making efforts to transition to a new digital business model. There are also challenges, such as recruitment and retention of young journalists, when local media is seen as “not cool.” Also: "Local and regional outlets compete for advertising with platform companies such as Google and Facebook, but also rely on these companies to reach online audiences."

Well said. 

“I would characterise the magazine industry today as refreshingly positive. After a decade of uncertainty and despair, we not only see the light at the end of the tunnel, but some media companies are already through it. A good number of companies have actually replaced print revenue with reader revenue and other income sources.”  – John Wilpers, author of the 9th annual worldwide innovations survey by Innovation Media Consulting (IMC) for FIPP